Senin, 28 Mei 2018

SIGLO platform

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Introduction
Smartphone penetration is growing
at impressive rates. Despite the
increasing number of people who have
a smartphone in their pocket, the high
costs of data and connectivity make
it is impossible for a large part of the
world to have consistent access to
the network.
A clear and concise example of this
can be seen in the Latin American
populations, who still largely rely on
pre-paid access to airtime and data.
Factoring in average wages and the
cost of top-ups in Mexico and Brazil,
it takes an estimated 8-40 hours of
work for consumers to earn money to
buy 500MB of data. Globally, the GSMA
estimates that 73% of mobile phones
are prepaid globally.
Siglo is a blockchain protocol for
financial and digital inclusion. Using
smartphone apps built on the Siglo
protocol, these users will be able to earn
airtime top-ups during their commute,
at home, or at any time their schedule
permits them to interact - giving
them the ability to be more connected
than ever before. The first Siglo app is
Pig.gi, which has 1.2 million users in
Mexico and Colombia.
As these developing markets continue to
see economic growth and connectivity,
multinational and local brands are
showing high interest in reaching these
populations. As economies continue to
develop and seek access to the internet,
Pig.gi provides brands with a solution
for connecting with new consumers,
while helping people in these markets
gain access to the internet.
WHAT IS SIGLO?
Siglo is the future of mobile transactions and connectivity in high growth markets, where increased access to networks is paid for by brand sponsors. Siglo is a catalyst for digital and financial inclusion.
Siglo Token & Data Connectivity Coins
The challenge of a token economy is
balancing the volatility of a free-floating
token with the need for a user-facing
currency in markets where the cost of
advertising and cost of mobile airtime is
variable between markets. We address
this problem by having two tiers.
  1. The limited Siglo tokens that can be
    transferred between participants in
    Siglo apps and crypto markets
  2. The data connectivity or reward
    coin, that is fixed to local market
    product pricing within a Siglo app
    When a new brand or customer is
    onboarded, a new wallet is created.
Here the app coins are added to the
brand wallet and distributed to users
as attention and opt-in data is provided
back to the app. The governance
processes for these brand escrow
accounts are established by smart
contract as part of the Siglo Protocol.
TEAM
Currently, there are 14 full time individuals from 6 countries between the Siglo and Pig.gi teams. This includes a technical development team, commercial and sales, campaign management, an editor producing content for Pig.gi, and marketing.
Joel and Isaac Phillips are brothers and co-founders of Pig.gi and Siglo. They have visited over 50 countries, mostly emerging markets with prepaid connectivity. They have spent the last 3 years living and running a company with operations based in Mexico City. It was important to go beyond theory and be on the ground in an emerging market to understand how users live, think, connect, and consume internet. At the same time, working with providers, brands, and even mom & pop stores in emerging markets is vastly different than in the highly developed ones.
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Conclusion
Siglo is the future of mobile connectivity
in a world where increased access
to networks and mobile transactions
are paid for by brand sponsors. Siglo
Limited, a Gibraltar company, will sell
and administer its token and work to
promote and expand the ecosystem.
Once initial milestones are met, the
token ecosystem will be expanded to
include other apps using Siglo's open-
source protocol.
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By Martin Vunk :

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